“Timberland PRO: Answer Your Calling with ‘Always Do. Never Done.'”

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The Timberland PRO brand encourages people to always do and never be satisfied, always striving for better. The advertisement features people working in various industries and ensuring they are always doing better than before. The brand aims to inspire a work ethic that is always striving for improvement, excellence, and accomplishment, encapsulated in the tagline, “Your calling is calling.” The ad challenges viewers to wear Timberland PRO products to work, ensuring they have the support they need to always be doing and never done.

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