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dave koch with steel blue footwear um been with
the company now for a little over two years and uh wanted to be part of the organization
that built the world's most comfortable boots steel blue was created in australia 25 years ago
five guys that wanted to make the world's most comfortable boot because steel tow boots for the
longest time had not been comfortable and it was typically the steel in the boot that made them
uncomfortable so the first thing they did when they started the company was they made the toe
box wider and they also made it taller the second thing is and you'll notice when you look at all
of our styles of boots that uh from the insole to the outsole every boot is this is built the same
this insert is called our ortho rebound insert and it does have technology um built into
it you'll see that it has ridges that are deeper in the back than they are in the front so
that when the customer pushes down the air flows through those channels to the front of the boot
and then when the pressure goes the other way it returns to the back so there's constant airflow
in the uh inside the boot most brands when you take this insert out the comfort goes away with
steel blue actually the comfort is additive we've we've got a couple of other features
we're the first company to ever use a product called poron and poron is this green plug it's
a memory foam that's designed not to break down over time like most memory foams do so the
comfort that the customer has from day one is the same comfort they're going to have for
the life of the boot whether it's a year two years depends on how they wear their boots but
that plug goes all the way through and we have it in two main pressure points one in the back
and then also underneath in the front and then we also have a composite shank that is designed
to help support in the arch area for our boots the midsole is polyurethane and is direct injected
it's a polyurethane injected in the the mold and to fill in all the space between the leather
upper and the thermoplastic urethane outsole and what happens in that process is this material
this polyurethane is injected from the back fills in the space between this and the leather
upper for all of our boots and it creates a chemical bond that bonds everything together
so you do not use it's not a glue process no adhesives no heat to hold it it's designed to last
for the life of the boot there there you have the the trisol comfort technology that that steel blue
created to make the world's most comfortable you
